Glossary
Un glossario chiaro, essenziale ed accurato, per aiutarti a comprendere meglio il linguaggio del marketing e della pubblicità.
Glossaries
| Term | Definition | 
|---|---|
| One to one | 				 One-to-one marketing is a strategic approach that focuses on personalising interactions with individual customers, treating each of them as a market in their own right. Instead of creating a single message for a mass audience, this strategy uses collected data to tailor products, services, and communications to the specific needs and preferences of each individual.  | 
			

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