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Announcement
Glossaries
| Term | Definition |
|---|---|
| Announcement | In marketing and communications, an announcement is an official announcement by which a brand, company, or organization communicates news to its audience: the launch of a product, a partnership, an event, or a corporate change. Unlike advertising (which is typically paid space to promote a product), an announcement's primary purpose is to inform stakeholders, the media, and the public about a significant event or change, generating media coverage (whether earned or proprietary). What is it for / why is it importantIt serves to inform and generate attention , creating anticipation or curiosity. A well-designed announcement can become a powerful branding and PR tool, capable of strengthening a brand's reputation and amplifying the news's spread through media, social media, and direct channels. When to use it / in what context is it usefulIt is used on strategic occasions:
Practical exampleApple releases an announcement video to unveil a new iPhone model, accompanied by a press release and matching social media content. Extra insightA good announcement isn't just "saying something": it's building a moment . Tone, timing, and visual coherence matter as much as the message. In a world saturated with content, the difference is made by the narrative strategy that transforms information into news. |
