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Blanket Rate

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Glossaries

Term Definition
Blanket Rate

The Blanket Rate ( or flat rate) is a single, fixed, and predetermined rate that covers a wide range of services, quantities, or conditions, instead of calculating the price for every single item, hour, or variable. It is a fixed price or all-inclusive price that drastically simplifies quoting and invoicing.

It is often the economic component that governs a Blanket Contract.

What is it for / Why is it important

The main purpose of the blanket rate is simplicity and predictability. It is important because:

  • Eliminates Complexity: It prevents the client and the supplier from having to track and account for every single hour or micro-activity.

  • Cost Predictability: The client knows exactly how much they will spend in advance, making budget management easier.

  • Simplified Invoicing: The supplier issues an invoice for a fixed amount (e.g., monthly or per project), reducing administration.

  • Efficiency: It reduces the time spent on negotiations, detailed quotes, and time reports.

When is it used / In what context is it useful

It is a pricing method widely used when a service is continuous or when a "package" of results is being sold.

  • Creative Agencies: For contracts on retainer (e.g., "Social Media Management" at €1,000/month, which includes everything needed for that channel).

  • Freelancers: For service "packages" (e.g., a fixed-price "Logo Package" that includes a certain number of revisions and the final files).

  • Consultancy: A fixed monthly fee for strategic consultancy.

  • Media Buying (ROS): A flat rate for a certain number of advertising spots in "rotation" (Run Of Station), without specifying the exact times.

Practical Example

A company needs constant maintenance for its e-commerce website. Instead of paying by the hour for every single intervention (which could cost €50 one month and €500 the next), they agree on a blanket rate of €300/month with a web agency. This rate covers all security updates, text modifications, and bug fixes, up to a maximum (for example) of 10 hours. The client has a fixed cost and the agency has stable revenue.

Extra Insight

A common form of blanket rate in an agency is the "blended rate" (mixed hourly rate). Instead of invoicing the client different rates for each professional (e.g., Junior Designer at €50/h, Art Director at €120/h, Copywriter at €80/h), the agency proposes a single "blended" average hourly rate (e.g., €90/h) that applies to any resource working on the project. This is, effectively, an hourly blanket rate.

Synonyms: Flat rate, All-inclusive rate, Fixed price, Package deal

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Insight Adv Ltd is a full-service advertising agency. We offer our customers Graphic and Web Design, Marketing and Strategic Communication services.

We create websites, e-commerce and fad platforms, commercials and promotional videos and applications for smartphones and tablets. We also offer digital & direct marketing, social media and content management services. 

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